When Ooyala were rethinking the look and feel and experience of their entire product suite I was responsible for imagining this. This involved developing the art direction and brand look and feel for their next generation platform. This included creating a look and feel with more personality as well as creative elements that could add character to their product suite. I was also responsible rebuilding the experience from the bottom up with a global team.

+ Design System creation. Including all global styling for the product ecosystem as well as interaction guidelines.

+ Branded product design.

+ Art direction

+ Visual, interaction, UI and UX design.